What You See Is What You Get – Jason Thornberry

What You See Is What You Get
EMI, 2000
Reviewed by Jason Thornberry
Published on Apr 25, 2003

From a Leeds squat in 1984, to royalty cheques for adverts using
a now-signature song, Chumbawamba have sparked many a pub argument
over the concept of “selling out.” The jovial “Tubthumping” single
was pretty far removed from the explicit childbirth photograph
adorning the cover of 1994’s
Anarchy, but it can’t be disputed that this force now known
world-wide have truly matured with age, and gotten even better,
despite cries of hypocrisy from some.

When rich arseholes held hands (on television, of course), and
tried to show they cared about the plight of Ethiopians,
Chumbawamba’s offering was the debut album
Pictures of Starving Children Sell Records. The fact that
they signed to EMI in 1997 is actually quite humorous. Is the joke
on them now, or you the Consumer?

WYSIWYG (What You See is What You Get) shows them looking a
bit closer at Estado Unidos with references to Rush Limbaugh, Jerry
Springer, Pamela Lee, and American voices doing most of the talking
on the patch-work of samples throughout the album. “Your life is a
dream. And then you wake up. You watch Friends together, and then
you break up.”

The second half of
WYS has a distinct country-western flavour, with mournful
pedal steel guitars mixing with prairie pianos and acoustic
six-stringers, so this feels almost like two records. Football
terrace sing-alongs on the first ten songs, c-w and Las Vegas
show-tunes on the second. You can almost picture the Chumbas doing
“Smart Bomb” with Wayne Newton at the Sands Casino, and a line of
sparkling dancers giving up the bare minimum of camel-toe as you
take a break from the ambitious slot machines.

The hip-hop cut-and-paste production style works surprisingly
well with the culturally opposed honky-tonk saloon moments, and you
realize that since Chumbawamba represent neither end of this
spectrum they can freely do what they want with the two.

Chumbawamba won’t wait long enough for any attempts at
piss-taking. They went ahead and laughed at themselves already,
with a random hooligan warbling the “Tubthumping” chorus on the
last track, before a random voice closes the cd saying “That’s it.”
Recommended.

Rating: B

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