Fortune 410 – Christopher Thelen

Fortune 410
MCA Records, 1983
Reviewed by Christopher Thelen
Published on Dec 31, 1998

You’ve got to say this much about Donnie Iris: Even when he was
off, he was good.

Iris might be unfairly relegated to the annals of rock history
these days (although Razor & Tie, to their credit, are
beginning to re-release his older albums), but he showed often in
his glory days that he was a pop songster of the top caliber. He
might have never topped his big hit “Ah! Leah!”, but his 1983
release
Fortune 410 showed there was still a lot to smile about in
his music.

Like Iris’s first album
Back On The Streets, this is one that should be listened to
more than once in order to get some of the nuances that one would
miss on a cursory listen. While the messages are simple enough to
understand quickly and the songs are often catchy, Iris’s music
often takes the extra effort in order to truly appreciate what he
has crafted.

At some times, it seems like Iris is trying too hard to create
the success he had with “Ah! Leah!”. The opening track, “Human
Evolution,” is somewhat cute, but it sounds like the band loses
count in the rhythm twice in the song — then again, maybe that’s
how it was crafted. It just doesn’t sound right. In contrast,
“Stagedoor Johnny” succeeds on all levels, reminding many people
who might have harbored dreams of being a successful musician that
luck can shine on you when you least expect it. And “She’s So
European” does capture the magic, but it almost seems like it ends
far too soon.

Iris and his bandmates do take some chances with different
rhythm patterns on
Fortune 410, especially on “Cry If You Want To,” a decent
effort that is not too challenging to listen to. “Tell Me What You
Want” takes the basic structure of the beat from “Human Evolution”
and — aah — evolves it into a catchy beat and addictive
melody.

But in the end, Iris tries to match up to the level of
songwriting he had on earlier efforts, and he just falls short.
Tracks like “I’m A User” (boy, was Iris psychic or what? He’s
pretty much on the target with what would happen in the future),
“Somebody” and “Do You Compute?” are okay efforts — nothing
terrible, by any means — but they fail to hit the bullseye.

Of course, this is the kind of pitfall one would expect when
they hold anything else Iris does next to
Back On The Streets — and taken on its own,
Fortune 410 is still a pleasant enough album that’s worth
your searching out. (I found my copy at the used record store near
my house; this particular place usually has at least one of Iris’s
albums or tapes in stock at all times.) Iris shows time and time
again that his success was no fluke in the early ’80s, but it does
seem like sometimes he was trying a little too hard.

Rating: B-

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